Product catalogue
Eight precast families with dedicated category and product pages.
Case study
Midrift Concrete Works — Digital Transformation
Building a digital platform for construction products, project enquiries and business growth.
01 — The challenge
A digital presence that carries the whole business
Midrift manufactures a wide precast range and supplies projects across Kenya. The site had to present precast products, manufacturing capability, completed projects, bulk supply, delivery and construction solutions in one place — and turn interest into a written quote enquiry.
02 — The digital strategy
Architecture built around how buyers decide
Project portfolio
Completed supply presented as case studies with location and application.
Quality & manufacturing
Production, curing and testing explained for technical buyers.
Who we serve
Contractors, developers, distributors, government, consultants and home builders.
Bulk & wholesale
Trade supply, volume ordering and scheduled production runs.
Delivery & logistics
Delivery zones, truck capacity and lead-time guidance.
Quote generation
A guided enquiry flow that captures product, quantity and delivery location.
WhatsApp sales
Enquiries hand over to the sales team with a pre-filled message.
Resources
Specification and site guidance for buyers before they order.
Local search visibility
Structured data, per-page metadata and a maintained XML sitemap.
03 — The experience
Designed for the buyer on a site visit
Responsive, mobile-first
The layout is built for phones first, where most enquiries begin, then scales up to desktop.
Product discovery
Search and filtering, category browsing and image-led product pages.
Conversion-focused CTAs
Every product view offers a clear next step: quote, WhatsApp or call.
Quote workflow
A short multi-step form saves the enquiry, issues a reference and produces a downloadable quotation.
WhatsApp integration
Direct chat links and the product catalogue connect buyers to the sales team.
Technical content
Grades, dimensions and installation notes support specification decisions.
Visual storytelling
Photography from the yard and completed works carries the product story.
04 — Business-focused design
More than a brochure
The website works as a digital sales and information platform: it answers technical questions, presents proof of supply, and moves the visitor into a quote request or a WhatsApp conversation with the sales team.
05 — Technology partner
Website design, development and digital experience by Enterprise Tech.
Need a digital system for your business?
Explore Enterprise Tech →Share this case study